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ICE AGE HITS AMERICA: NEW TURTLE WAX® ICE™ FORMULA IS GREATEST ADVANCE IN CAR POLISH SINCE SUPER HARD SHELL
Turtle Wax Ice polish and detailer provide unprecedented shine, protection, ease of use

CHICAGO, IL —Turtle Wax® Inc. has developed a wax that is changing the industry – Turtle Wax® Ice™. Unlike traditional car polish, Turtle Wax Ice is a clear liquid that wipes on-and-off the exterior of a car with minimal effort while producing exceptional shine and protection. Turtle Wax is the No. 1 car appearance brand in the world and recognizes its new Ice as one of the greatest innovations in the company’s 60 year history.

“The development of Ice car polish is a credit to the decades of research and consumer insights that have taken place here,” said Tom Healy, vice president of marketing at Turtle Wax. “Turtle Wax Ice is a revolutionary product that people have been asking for. The launch of Ice sets a new bar in automotive appearance products—there’s nothing else like it on the market today.”

Turtle Wax Ice is a completely new technology formulated to deliver exceptional shine and durability. The clear polish can be applied to practically any exterior surface to restore color and shine, including bumpers and plastic moldings around side view mirrors, headlights and indicators. Turtle Wax Ice can be applied in direct sunlight, leaves no white residue on the vehicle and is designed to shine and protect your car’s finish from the suns damaging UV rays. Turtle Wax Ice will be sold at retailers and automotive specialty stores across the U.S. It will carry an MSRP of $16.99 for a 16 oz. bottle.

Turtle Wax® Ice™ Synthetic Car Detailer is making its debut as well. Just like the Ice car polish, Ice Detailer is a completely clear formula that blends synthetic polymers and clarified Carnuba wax to provide a mirror-like shine and long-lasting protection. Ice Detailer is ideal for a quick shine between regular wax applications and for removing light duct from exterior surfaces.

About Turtle Wax
Turtle Wax® is the No. 1 selling brand of car care products in the world with sales in 90 countries. Founded more than 60 years ago in Chicago, the company is recognized for manufacturing environmentally-friendly appearance and performance car care products for the retail consumer market and the commercial car care and professional detailing industries.

Okay...you posted the ad...did you actually try it?

Yes, that's why I said - This stuff works Great! :lol:

I waxed over some molding with no white residue and a good shine. Also waxed part of my hood in the sunlight to test their marketing hype, no problem there either.

It's Good Stuff! :grd:

Not to bust anybodies bubble here, but I tried it, and I have still not found anything better than Zaino.

I do detailing on the side and agree with 1tonchev. I have tried them all. And I'm not saying there are some nice products out there. But the resilliance of Zaino is untouchable.

:nopics:

I had to do it.

:nopics:

I had to do it.:lol:

:lol:

:cool: I just couldn't pass it up.

Armorall has a product that, from the description above, seems similar. Guess the question I'd have to ask is how long does the stuff last once applied. Some products seem to last a month, others up to a year or so and how well does it hold up washing with automotive detergent (Blue Coral and that type)